Optimize Your Medical Spa Design for Maximum Return
Blend wellness services, branding and esthetics together! Mallory Lennon shares with us WHY medical spa design is the MOST important aspect to effectively communicate your brand.
You will Learn the Starting Point to a GREAT Medical Spa Design is:
- To have a clear understanding of your mission, concept and program. This should dictate all of the design elements within your spa.
- Remember that medical spa design communicates your brand message on a very personal level. A level where clients are intimately interacting with your brand using their five senses.
- The moment you attach the world spa to medical, as in “medspa” or “medical spa” you build client expectations that need to be met through many facets of the brand.
Your Med Spa should TELL A STORY of who you are!
Today, I spoke with Mallory Lennon, the passionate founder of Reimagine Designs — a full-service design firm that focuses on function, aesthetics, and emotion for medical spa design!
Mallory believes that people and spaces should be intimately connected. She went over some of her most critical design strategies, and how she and her team can reposition your brand to reimagine your space.
Let’s see what she says!
Focus On Your Reception Area
I asked Mallory about her 3 top suggestions with medical spa design. First and foremost, she recommends paying close attention to your reception area.
Make the area as private and comfortable as possible. Always include a refreshment area with a sideboard or built-in to accommodate beverages and light food service. The area should have strategic use of wall coverings and partitions to help dampen any noise. Also the floor and table decor make for a comfortable and relaxed environment.
Without a doubt these will be your key brand differentiators. This is one of the areas of missed opportunity for not only revenue but also for branding!
Communicate Your Brand Into The Design
Communication is key. There, I said it. So when it comes to medical spa design it’s about taking the intangible and presenting it in a tangible way. Above all that can be perceived easily by your clients. Above all, Mallory shared some of her ways to transform your med spa through design elements of colour, shape, and texture.
- Firstly, remember Form Follows Function. You want to clearly define all of the functional areas of your medical spa. For example, a retail space, reception area, and treatment spaces.
- Secondly, identify Your Target Audience. After that, take the next step to identify your customer base. Clearly predict who your clients are and give them a space they want to see!
- Lastly, know Your Service List. In other words, it’s important to know upfront what you specialize in and what you can offer clients. This will impact your medical spa design tremendously.
Redefine your #MedSpa. Get inspired, rearrange and redecorate! Let the room breathe. Start fresh. Build Slowly. Find luxury in your details. #MedicalSpaDesign #MedSpaMarketing @reimagine_d
Future Proof Your Med Spa
Here’s a tip for you! Before rushing to incorporate all the latest medical spa design trends… take a moment to consider how that might look years from now. You know doubt want the space to feel fresh and up to date. But choose timeless versus trendy interior design, says Mallory.
As you attempt to strike the right balance between trendy and timeless, it’s important to recognize that your medical spa design will evolve over the years. No matter how timeless the design you chose, you’ll likely want to make changes and update things over time.
The trick is to choose where to follow the trends and where to remain neutral and timeless in your medical spa design choices.
Best Places To Incorporate Trends
Even if you’re dedicated to timeless design… More than likely, you still want to incorporate some of the latest trends into your medical spa design. Here are a few of the most practical places to introduce some trendy style…
- Firstly, Lighting: Trendy lighting fixtures can do a lot to make a room feel stylish and new. Table or floor lamps are easy to swap out but even hard-wired fixtures are great and can be easily replaced.
- Secondly, Rugs: When freshening up flooring, it’s much cheaper and simpler to change out a formally trendy rugs than to replace the built-in flooring material underneath.
- Thirdly, Walls: Here is a GREAT place to update your interior to the latest colour palette with a relatively inexpensive wall sticker or paint job. You can even do this yourself!
- Lastly, Accents: In general, choose the smallest, least expensive items to reflect on today’s trends. Think small furniture pieces, like accent chairs, statuary, containers, and plant pots.
Full transcription of Interview on how to use choose the right retail products for your Med Spa...
Hi Guys, and welcome back to the Med spa Growth and Profitability Podcast. I’m your host to April Iannazzone. Today we’re joined by Mallory Lennon Mallory is the passionate founder of Reimagined Designs. She is committed to success of every project. Mallory loves to challenge the status quo on medical spa design.
She thrives on individuality and art of uniqueness, this philosophy is observed in her work and her approach to each new project thrown her way. Her passion is a testament to her work ethic, which allows her to unmistakably reimagine spaces.
After graduating from interior design school in 2013, Mallory holds an active membership in her local associations, IDNB and IDC, Interior designers of Canada. Her work has been featured in east coast living style at home and numerous other publications.
It was so important for me to have Mallory on today because there’s a lot of thought that goes behind designing your space and your aesthetic practice. That most of the time is overlooked. Really this the first impression that your patients are going to see. It’s going to be the comfort for your patients, and it’s going to make that lasting impression. So thank you mallory for joining us today.
Above all, thank you for having me.
My pleasure, absolutely. So Mallory, I know that you have worked with a lot of different medical spas and salons. I want to know is it something that you really enjoy designing that space? Or is it something that you’re like, okay, I’ll take one if it comes my way or is it something that you fully enjoy?
Truthfully, I fully enjoy what I do. My actual kind of trade background was an aesthetician. So it kind of comes natural to me. I worked in the industry for about seven years, and I’m very familiar with layouts of spas. What’s needed in the rooms and all that good stuff.
First of all, is very important too. I assume, not all equipment spaces is one size fits all? Does it depend on what is going to be used in that room. Is that true with medical spa design?
Importantly, that’s exactly true. Yeah.
Very cool. So where are you located?
Actually, we’re located in Fredericton, New Brunswick. The maritimes of Atlantic Canada. We do work throughout our province region and beyond offering local interior design services around here. Which, you know, if somebody is to provide us with floor plans, we can ensure your space is laid out efficiently. We can come up with and spec all different kinds of items for your project.
Very nice. So we’ve had a lot of clients trying to scale their practice or new clients that just are starting out. Similarly, we’re really helping them put together a strategy.
As they’re laying out their spaces, I don’t know if you guys have it in Canada, but we have HomeGoods in the US. They’re going to HomeGoods and they’re picking out all the different pieces that they’re going to use. The space might look amazing. But, they didn’t really put any thought behind the actual functionality of the space. Or the different pieces that are ultimately going to cause a problem for them in the future.
In addition, can you speak to that a little bit? Why it’s really important that they have an interior designer in their space?
Absolutely. I think aesthetically that is important to have an overall experience when you go somewhere and it be pleasing. However, I think first and foremost is having the function in medical spa design.
Firstly, ensure your room scales. Your beds, equipment, your cabinetry, storage, towels, all that kinda good stuff. Whether you have to have your towels in closets or behind doors. It really depends on kinda your jurisdiction. You need to abide by code as well too.
I think first and foremost, going into the function of the room and then later putting those elements aesthetically placing things that you can find at Homesense or sorry, Homegoods in your case. Then it’s not taking 5 or 10 trips up to the home goods store and returning things that don’t work.
Subsequently, there’s a lot of the time that you’ve put into trying to implement that. It’s a lot of time wasted that you could be doing what you do best, which is your practice.
Absolutely. I know that we have the wives or the sister in law that is an amazing home designer. For their own home or they come into their friend’s house and they fix it up a little bit.
You might love how it looks, but then you want them to come in and design your space. It doesn’t work out quite as well. What I would probably suggest, lay out the space for them to really put the final design touches. Then if they really wanted to bring in somebody else, they could add those few pieces to give it a unique brand too.
Right. Yeah, definitely.
Speaking of brand, can you talk a little bit about how, as the designer you would carry over the feel of their overall brand into the space?
For example, in 3 different cases of spas, we’ve rebranded them when we’ve been brought on as a designer too. It kind of goes over. We’ve been very fortunate to have all of these 3 cases redo their logo and branding. That really just puts a whole new concept. To have already an established salon and spa that might have a clientele, looking to grow their profit, grow their clientele, and it really creates a whole new vibe.
When they’re investing in their new space, they’re also investing into their brand and reimaging to set themselves apart from just somebody down the road.
Moreover, because then it all flows together too. When someone walks in, they had the same feeling that they do when they look at your website or look at your logo. Very cool.
Can you tell everybody the top 3 things that they really need to have in place to make that amazing first impression to their clients? When they walk in the door or even their prospective clients? When they walk in the front door of their med spa?
Above all, is the entrance when you first walk in. You’re probably going to be greeted by reception. Reception is very important. Usually adjacent from that is your lounge space. Just having that all cohesive and functional as well.
How many occupants you’re probably going to be having. Making sure there’s the right amount of seating. Whether there is a receptionist there to greet you as well too. With medical spa design you need to scale in these factors.
Product display, if you’re selling with retail. That’s a big one. Also, bringing in the brand of your logo and your website so it has a very similar feel. Ensuring that it’s comprehensive. Your menu list as well. There are a lot of questions.
Then it goes into your room of how that’s going to function for you.
Very cool. Beforehand, I think that’s something we spoke about. Not many designers that I know of actually asked you for your service list.Yet, it’s very important that you get that from your clients. Correct?
Similarly, I think that just kind of goes back to knowing the industry. Knowing how some aestheticians for instance, will offer different services. Knowing what you specialize in and having a good brief of what it is that you can offer.
Very cool. I’m sure it also has to do with the design layout of the room because you’re offering a certain service.
It’s like when you’re cooking in your kitchen at home. You want to make sure everything is kind of arm length to what you’re doing. Absolutely. Very cool.
Now are there any trends right now? Of course you want something timeless, but are there any trends in the industry that you can share? That are really working right now? That people are loving in medical spa design?
In conclusion, I think it’s important in the aesthetic environment to have something timeless but also very clean. That doesn’t mean sterile clean. It just means, elegant, fresh, and welcoming.
Most importantly, are the colors all mixed right now? Or is the medical spa design industry leading towards something?
For instance, really depends on what the client’s going after. Who their target market is. For some, maybe it’s a younger target market. It really depends on if it’s more aging or what their services provide.
We just did a salon that was very millennial driven. There was some, millennial pink, some palm leaves, some pineapples, the on-trend feel with neon signage, It appeals to more younger generation than maybe an aging one. In addition, it just depends on what your target market is in medical spa design.
Very cool. Something else about medical spa design…
I’m just curious because I’ve seen it done a lot of different ways. You talked about incorporating the logo and then the neon sign maybe with the logo. We’ve all seen the mirrors that have the logo etched in them. Are there any other cool ideas that you can share to bring that logo into the reception area?
Yeah, something cost effective for those starting off, is doing a deckle. Versus doing something off the wall that’s very permanent. Maybe your space is only for a 6 or 1 year lease. Doing a deckle can be very cost effective and then contrasting it.
To clarify, I have to interrupt you because I don’t know what you just said. A deckle?
A deckle. Which would be a vinyl graphic of your logo. It’s something that you can apply yourself too. It’s almost like a vinyl wallpaper that you can kind of take down later. Right. Very cost effective too. Yes.
Very nice. So Mallory, if our listeners want to get a consultation with you and really transform the space that they’re currently in. Maybe they have you look it over to make suggestions and hopefully work with them. How do they get in touch with you for medical spa design?
Through email is best. It’s always nice to kind of get a brief of your space. A little bit of what you do to touch base first. You can reach us at firstname.lastname@example.org.
That’s typically best and we can go over if I need measurements. I can show you how to do the measurements. If you’re not local to us we can kind of go from there.
I should definitely mention that even though she is in Canada. She works with people all over the world. Whether it’s virtually or whether you want to fly her and her team down. You can work virtually with them too, correct?
Awesome. Well, thank you so much for sharing these little tips on medical spa design. Definitely check out Mallory Lennon with Reimagined Designs and her team.
She does some amazing work. You also have some incredible furniture for office spaces on your website as well. So yeah, check all that out guys. Thanks so much for joining us and I’ll see you soon!
Guest Expert on Retail Medical Spa Design - Learn more about Mallory Lennon:
Reimagine Designs is lead by passionate founder, Mallory Lennon, who is committed to the success of every project.
Mallory loves to challenge the status quo – she thrives on individuality and the art of uniqueness. This philosophy is observed in her work and her approach to each new project thrown her way.
Her passion is a testament to her work ethic, which allows her to create unmistakably Reimagined spaces.
After graduating from Interior Design school in 2013, Mallory holds an active membership with ARIDNB, IDC, and holds provisional status with NCIDQ.